Twentysix pitch wins Shell business
Shell has appointed Twenty-six London to its global digital roster following a competitive pitch.
The pitch narrowed down 20 large-scale unidentified agencies to a shortlist of eight. Only three made it onto Shell’s roster, with Twentysix taking its place alongside incumbents Iris and Digitas.
Twentysix has been hand-ed a wide-ranging brief covering campaign launches and microsites to the digital development of Shell. The agency will work across the board on a range of products for Shell, including retail items.
Ian Anderson, business development and corporate director of Twentysix London, says the agency’s creative approach and its global online marketing credentials was crucial to winning the pitch.
Last September Twentysix was hired by travel operator Abercrombie & Kent to handle its online and e-mail marketing activity. The previous May, Twentysix also won the digital business for children’s charity Jeans for Genes.
Twentysix also strengthened its ranks in October when Charles O’Neil joined from Tribal DDB as production director, technical director Ted Hurlock joined from Ogilvy Interactive, and account planner David Burns arrived from XM London. Maria Hanlon, Sarah Greig and Robbie Lock filled three design roles, while Olivier Hochet joined as project manager from Schneider Electric.
