The Department of Transport is launching a national poster campaign to highlight the risks of drink driving. The latest burst of the Think! Drink Drive campaign will start next month.
The push, created by Leo Burnett, consists of a number of executions, each focusing on a different aspect of life that might be affected by drinking and driving. The ads feature a photograph of a special moment being ruined by a spilt drink.
In one, a soiled graduation photograph signifies a ruined career, another shows a wrecked wedding photo to suggest a damaged relationship. Further seasonal executions have been created related to the summer and Christmas.
The poster work follows the DfT’s Christmas activity on the Think! Drink Drive campaign, which highlighted that drunk drivers are treated just like any other criminal and dramatised the aftermath of failing a breath test and included a radio ad which was recorded in a real police station (MW December 4).