Fallon wins 4m Kangaroo business
Marketing WeekFallon has been appointed to handle the 4m advertising account for Project Kangaroo. The agency won the account following a pitch against six undisclosed agencies.
Fallon has been appointed to handle the 4m advertising account for Project Kangaroo. The agency won the account following a pitch against six undisclosed agencies.
BMW is seeking to appointed an international ad agency to work on the Mini brand as part of a review of its strategy. It claims the move will not affect its local relationships, which includes WCRS in the UK. The pitch, which is being handled by The Observatory, is understood to be in its early […]
Iris, the integrated agency network, has appointed former TBWA chief Paul Bainsfair (pictured), to the new role of European chief executive. He will be charged with leading the network’s aggressive expansion plans in the region. Bainsfair, previously TBWAEurope president, has been working as a non-executive director with Iris since October but will join full-time from […]
Sales at two major retail chains have fallen despite record number of shoppers during the post-Christmas sales season. DSG International, which owns Currys and PC World, and Home Retail Group, which owns Argos and Homebase, both reported falls in sales for the three months to January 10. DSG has reported a 10% fall in like-for-like […]
Can young women already hooked on chick lit be persuaded that the more ‘edgy, refreshing and contemporary’ Mills & Boon books are worth taking off the shelf? asks Archana Venkatraman
As major influencers over which household brands are purchased, mums are a vital target consumer group for marketers. However, they are more likely to listen to their peers than marketing campaigns
Optimism is the default setting for marketers. It has to be when your job involves trying to change human behaviour. But the disruptive events of 2008 and gloomy forecasts for this year that put marketing budgets in the firing line, are expected to knock some of that confidence.
Mars is launching a limited edition “rabbit-shaped Malteser” for Easter. It is understood to be the first time it has extended beyond the brand’s core bite-sized range. The Maltesers Bunny, which sources say is about three inches high, will be filled with honeycombe pieces and cream. It will be a single-serve treat, positioned against the […]
Halifax is launching its first new television ads since scrapping its Howard Brown-fronted “staff as stars” campaign.
Nestlé UK is gearing up for the launch of Rowntree Randoms, which is set to be the company’s major new sugar confectionery event for 2009.
Procter & Gamble is launching its flagship Ariel brand into the stain remover market, where it will compete head-on with Reckitt Benckiser’s Vanish.
Car manufacturers are planning to put on a “united front” at the North American International Auto Show in Detroit, which launches later this week. It is thought there will be a big “green” focus to deflect attention from the industry’s wider troubles. The show, which has been surrounded by controversy due to numerous car marques […]
L’Or蠬 is extending its Garnier Skin Naturals into skin care for the over-50s. The Vital Restore range will be launched across Europe in March.
BMI is seeking to restore its position as a business airline over the next year. The move is supported by the launch of a business class lounge at London Heathrow in June, which will be backed by a major ad campaign. The airline will launch a series of marketing initiatives using the strapline, “Better for […]
The hyper-competitive laundry detergent market is set to see a major shake-up during the recession, spearheaded by a rationalisation in products by Procter & Gamble. The company is planning to scrap several of its format lines across its laundry brands, Ariel, Bold, Fairy and Daz (MW last week). The strategy begins this summer when P&G […]