First:utility, the independent energy company, is seeking to challenge the “big six” energy suppliers by offering consumers a range of time-sensitive tariffs and Smart Metres. The company will start selling gas to residential customers this week, after launching with an electricity offer at the end of last year. The supplier is launching a print advertising […]
Following a drop in profits and revenues in the third quarter of last year, mobile operator T-Mobile is taking a bullish approach to its marketing, announcing a 15% increase in its 100m marketing budget this year (MW last week). The move comes as experts warn that the Deutsche Telekom-owned brand must do more to raise […]
Dell is seeking to increase its consumer presence with the launch of an ultra-light laptop. The Adamo range is due to be launched this spring. The PC manufacturer is looking to steal back share from rivals, who have already launched leaner, faster and more efficient new models. Michael Tatelman, vice-president and general manager for sales […]
Albion has been tipped to scoop the 2m advertising account for Caf裩rect, the fairtrade hot drinks company, following a pitch against Brooklyn Brothers and Inferno.
VisitBritain US is looking to appoint up to five new agencies to its roster. The tourism body, which promotes Britain to the US market, is seeking agencies to handle promotion campaigns. The agencies will work on briefs to target specific visitor segments in the US, and in some cases will also be asked to handle […]
Rainey Kelly Campbell Roalfe/ Y&R has been appointed by Ovarian Cancer Action to develop a campaign for Ovarian Cancer Awareness Month in March.
ITV is launching a “health hub” to encourage viewers to lose weight and exercise more under its commitment to the Government’s £375m Change4Life anti-obesity drive. The hub will support the forthcoming series The Feelgood Factor, which is one of the broadcaster’s flagship new season programmes. It is the first activity from ITV since committing itself […]
AVG Technologies, the internet security and anti-virus company, is planning to appoint its first advertising and media agencies as part of wider plans to boost its marketing budget to £4m. The marketing push is being led by newly appointed marketing director John Bernard, who moved from Sony Ericsson where he was global marketing manager (MW […]
Credit information group Experian is tipped to have appointed i-Level to handle the digital media planning and buying for its portfolio of brands, including Experian, CreditExpert.co.uk, FootFall and Hitwise. The group, which offers credit checks to consumers, is understood to have previously handled online advertising in-house through its marketing services division. Experian will now work […]
Profero’s dark side shines out
MPG International has won the 5m (4.5m) US and European media planning and buying account for drinks company C&C Group. The agency scooped the account following a pitch against the incumbent ZenithOptimedia.
Guardian News & Media (GNM) is launching a daily subscription service for The Guardian and The Observer for the first time. The publisher is offering readers a discount of up to 33% on the cover price.
CNN International will be hoping to benefit from the “Barack Bounce” when it launches on Freeview. The global news channel launches on the free-to-air digital terrestrial platform tomorrow (Thursday) ahead of US President-elect Barack Obama’s inauguration next week. But it faces a tough challenge from existing Freeview news outlets including BBC and Sky, among other […]
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