Money may no longer grow on trees, but st valentine’s day gifts sure do
Marketing WeekForget the roses and chocolates, the credit crunch demands a fresh approach to romance, so how about wooden knickers or a gift-wrapped tube of lube
Forget the roses and chocolates, the credit crunch demands a fresh approach to romance, so how about wooden knickers or a gift-wrapped tube of lube
British Gas is planning to reduce its gas prices by 10% in a move that is expected to reduce the average household bill by £84 a year. The rest of the “Big Six” are expected to follow suit over the coming months. The BG cut will benefit more than 7.5 million homes when it is […]
Advertisers have given a lukewarm response to Ofcoms report into the future of public service broadcasting, published this morning (January 21). The Incorporated Society of British Advertisers says the report fails to address the sprawling BBC.
Jonathan Durden, one of the founders of Phd, is joining MPG as a creative partner. The move sees him return to media after a gap of two years. Durden, who will work with the agency on a part time basis, will have a brief to develop its creativity for clients. The agency says MPG chief […]
Claire Harrison-Church, category marketing director at Boots, is leaving to join Sainsbury’s as brand communications director. She will take over the role at the start of next month. Her appointment follows the promotion of Helen Buck to head of grocery at the supermarket chain. It comes as part of a restructure into three business units […]
Britannia, the UK’s second largest building society is to merge with Co-operative Financial Services (CFS) in a partnership that will create one of the largest financial groups in the country. The combined business will have 9 million customers, more than 12,000 employees and 300 branches. There will be no compulsory redundancies made even though there […]
The Advertising Standards Authority has ruled that the British Humanist Association’s “There’s probably no god” campaign is not in breach of the advertising code. The ASA has concluded that although the ad was likely to be at odds with those who believe in God it was unlikely to mislead or cause “serious or widespread offense”. […]
Seven Publishing commercial director Nadia Dawson is leaving the company to join Hachette Filipacchi as group publisher of Red and Psychologies magazine next month. Dawson will report to chairman Kevin Hand. At Seven, Dawson was responsible for all commercial activities across its customer magazines including the Sainsbury’s portfolio, Fortum and Mason and ASOS magazine, which […]
Microsoft has launched a new music download service on the MSN Mobile Portal that will allow UK download tracks, ringtones and videos from record labels including Sony Music and Warner Music. The service is the first time Microsoft has offered mobile downloads. MSN Mobile Music has partnered with digital music specialists, VidZone Digital Media, to […]
Given that communications is supposed to be one of our most creative sectors, it is often one of the most conservative sectors when it comes to looking at future solutions. So said broadcasting minister Lord Carter last week at one of the media industrys first public outings of 2009.
Once the leading PC vendor worldwide, Dell has lost its grip on the marketplace. In recent years, the brand has been tarnished by numerous product recalls and complaints surrounding false promises in its advertising. Its latest move sees the PC giant launching its first ultra-light laptop, the Adamo, designed to compete head-on with the Apple […]
At a time when once-strong household names are becoming history overnight and others are searching for a rough guide to the new economic era, the music industry has woken up to the news that HMV is storming into the live music world in search of future growth. The majority of industry people have reacted with […]
Look, the IPC Media-owned magazine, is inviting readers and celebrities to join a fashion-swap next week. X-Factor winner Alexandra Burke and Peaches Geldof are among the celebrities joining retailers including Office, Mango and New Look in donating clothes. To take part, readers must donate up to ten items each at selected collection points across London […]
Ofcom has backed plans for Channel 4 to merge or form a “new relationship” with another commercial organisation. It has laid out the plans this morning (January 21) in its report on the future of UK public service broadcasting. The report recommends that C4 should be a key part of a new organisation that offers […]
Hyundai, the car and electronics manufacturer, is planning an assault on the UK mobile handset market with the launch of a new division. It has already appointed its first marketing chief to spearhead the strategy. Hyundai Mobile UK is working closely with telecoms specialist Advantage Cellular and has hired Advantage’s marketing manager, Graham Jelfs, as […]