Month: January 2009

P&G asks music industry for CoverGirl anthem

Marketing Week

Procter & Gamble is inviting members of the music industry to submit tracks to be used as an “anthem” for its cosmetics brand, CoverGirl. The move follows a similar contest last year for a song to be used in advertising for hair care brand Pantene.

Green Flag launches campaign

Marketing Week

Green Flag, the RBS Insurance-owned roadside recovery brand, is launching a press and direct response TV advertising campaign. The campaign has been inspired by car maintenance manuals. The ad, which breaks today (January 19), features diagrams and line drawings in the style of car maintenance manuals, and aims to reflect the technical expertise of Green […]

Coors president Hunter takes over at ISBA

Marketing Week

Mark Hunter, the president of Coors Brewers, has been named as the new president of Incorporated Society of British Advertisers. He will chair the ISBA Council, the organisation’s senior governance body, and succeeds John Clare, former chief executive of retail group DSG International. Hunter, who takes over the role immediately, was marketing director at Bass […]

ASOS sales jump 118%

Marketing Week

ASOS, the online fashion retailer, is expected to meet full-year expectations despite increased promotional activity before Christmas. It comes as the company reveals a 118% leap in like-for-like sales over the nine weeks to January 16. The retailer, which targets “fashion-forward” 16 to 34-year-old women, says its margins were “impacted” by pre-Christmas free delivery weekend […]

NME Radio returns to London airwaves

Marketing Week

NME Radio, the IPC-owned digital station, will broadcast in London throughout March on 87.7FM. The station will make use of a temporary Restricted Service Licence to broadcast in the capital for one month. It is the second time the radio station has made use of the temporary local FM licences, having previously broadcast in the […]

C4 chairman held talks with rivals

Marketing Week

Channel 4 chairman Luke Johnson has held secret merger talks with Five owner RTL about merging the two UK broadcasters. The talks between Johnson and RTL chief executive Gerhard Zeiler took place around Christmas. In an interview with The Observer, Johnson says he was encouraged to do so by communications minister Lord Carter. A tie-up […]

Pearson sees profit ahead of expectations

Marketing Week

Pearson Group, the owner of the Financial Times, says it will report full year figures ahead of analyst expectations. It adds its results, which are due to be published in March, have been buoyed by FT subscriptions and the strong dollar. In a trading update, the group, which also owns Penguin books, says it expects […]

Panasonic renews Toyota F1 sponsorship

Marketing Week

Panasonic has renewed its title sponsorship of the Toyota Formula 1 team. The consumer electronics company’s deal was due to expire at the end of the 2009 season but this has now been extended until 2012. Panasonic, whose South Korean rival LG Electronics is now an official sponsor of the series, has backed Toyota since […]

New bank bailout to be unveiled

Marketing Week

The Government is planning to pour billions of taxpayers money into British banks in a new rescue package to be unveiled today (January 19) by Prime Minister Gordon Brown. It is the second bailout in three months. The government is expected to underwrite up to £200bn of “toxic assets” – bad debts and risky loans. […]

DSG appoints former Lever Bros marketer as chairman

Marketing Week

DSG International, the struggling consumer electronics retail group, has appointed blue-chip marketing, finance and general management veteran John Allan as its new chairman. He will take-over from Sir John Collins in September. Allan, who has senior marketing experience at companies such as the former soap manufacturing giant Lever Brothers and drug firm Bristol Myers, will […]

London 2012 gains double sponsorship boost

Marketing Week

The London Organising Committee for the Olympic Games has signed two new deals with commercial sponsors. Adecco, recruitment services company, has become the latest tier two supporter and Boston Consulting Group joins as the first tier three sponsor. Adecco will become the official recruitment services supplier to the Games, as a tier two sponsor, the […]

Bupa appoints new directors

Marketing Week

Bupa, the private healthcare company, has appointed Sue Moore as marketing director of UK Membership, its UK health insurance business. The organisation has also appointed Fiona McAnena as overall group brand director. Moore will be responsible for marketing Bupa’s various businesses, such as UK health and insurance, cash plan, critical illness cover and income protection […]

Former ITV chief exec Charles Allen joins EMI

Marketing Week

EMI Music has appointed former ITV chief executive Charles Allen as non-executive chairman. Allen has been advising the music label in recent months, working closely with its new chief executive Elio Leoni-Sceti. Allen stepped down as ITV’s chief executive in 2006. Since leaving the broadcaster he has held chairman roles with Global Radio, Endemol and […]

BT provides celebrity climb sponsorship

Marketing Week

BT is to sponsor nine celebrities taking part in an expedition to climb Mount Kilimanjaro to raise money for Comic Relief. The BT Red Nose Climb will see celebrities including Gary Barlow (pictured), Chris Moyles and Cheryl Cole climbing the South African mountain for charity. BT will cover the costs of the stars’ attempts to […]

State to run Anglo Irish Bank

Marketing Week

The Anglo Irish Bank is to be nationalised following a failed plea for recapitalisation funds. About 50% of the bank’s customers are based in the UK. The Irish Government says it is taking the bank into public ownership to secure its future. The bank had previously asked the state to loan €1.5bn (£1.4bn) into the […]