Month: January 2009

Cancer Research seeks additional agency

Marketing Week

Cancer Research UK is searching for an additional creative agency to deliver a high impact brand advertising campaign in 2009. The charity says Rapp, its direct marketing agency, is unaffected by the review. Ogilvy, its agency for breast cancer awareness, and Mediacom, its media planning and buying agency, are also unaffected by the review. Brand […]

Government considers subsidy for carmakers

Marketing Week

The Government is considering giving car manufacturers a subsidy to help cover the wages of workers whose hours have been cut over the past few months. It follows a meeting between business secretary Lord Mandelson and industry representatives today (January 28) urging the Government to help ailing car makers bring in a shorter working week […]

Sky recruits 1,000 to push HD services

Marketing Week

BSkyB has announced plans to create 1,000 jobs to meet demand for its high definition services. The announcement comes as the satellite operator unveils it has added 171,000 subscribers in the last three months of the year. In interim results published today (January 28), Sky says that sales increased by 5.8% to £2.6bn in the […]

Asda announces 7,000 jobs as supermarket targets growth

Marketing Week

Asda has announced plans for 7,000 new roles as the supermarket chain beefs up its Asda.com internet service and opens new stores. It is also pledging to recruit 3,000 long-term unemployed and people with disabilities to fill existing vacancies. The supermarket says it will open nine new supermarkets in 2009, as well as five Asda […]

Yahoo! posts loss but beats forecasts

Marketing Week

Yahoo! profits have plunged into the red during its fourth quarter due to a downturn in advertising, as well as costs associated with write-offs and reducing staff numbers. It is the first set of results to be released under new chief executive Carol Bartz. The internet company posted a net loss of $303m (£214m) in […]

Mandelson outlines automotive rescue plan

Marketing Week

Business secretary Lord Mandelson has outlined a 2.3bn package of government support for the UK car industry to the House of Lords. The Labour peer is due to outline the rescue package to industry representatives today (January 28).

BARB figures show TV ad viewings at a record high

Marketing Week

A record 2.4 billion ads were watched on television every day in 2008 in the UK, according to new research by the Broadcaster’s Audience Research Board. The figure means that an average of 42 ads were seen per person every day, and it is up by 6.3% from 2.25 billion in 2007. The rise comes […]

UK gambling operators at risk from unfair tax rate

Marketing Week

UK online gambling operators risk being overtaken by European rivals because the Government fails to understand the importance of competitive gambling tax, according to a leading industry figure. Warwick Bartlett (pictured), a gambling industry consultant and former chairman of the Bookmakers Committee, says the UK Government’s tax policy for gambling companies has gone “horribly wrong”. […]

Travelodge appoints former Ryanair marketer

Marketing Week

Bridget Dowling, the former Ryanair sales and marketing manager, has been appointed as marketing chief for Travelodge Ireland. She will take over the role imminently. She will have the title of head of group sales and marketing and will report to director of Travelodge Ireland Seamus McGowan. He says: “These recessionary times have brought with […]

Comet to charge suppliers for shelf space

Marketing Week

Comet, the Kesa-owned high street electrical chain, is understood to be planning to charge for shelf space. The retailer has confirmed that it is currently in talks with suppliers. The move comes just weeks after the group posted a 71% profit crash in its half year results in December. Bob Darke, Kesa commercial director, is […]

Fox Interactive Media axes 5% of staff

Marketing Week

Fox Interactive Media, the digital arm of News Corporation, is axing 5% of its workforce in an effort to cut costs. It is understood that about 100 roles will be affected on a number of websites including MySpace, Photobucket, Scout Media and Rotten Tomatoes. The cuts follow news that the digital arm’s revenue fell by […]

BBC appoints former C4 director

Marketing Week

BBC has appointed Bob Shennan, the former director of Channel 4’s scrapped digital radio division, as controller of BBC Radio 2 and digital only channel BBC6 Music. He replaces Lesley Douglas, who was forced to resign last year in wake of the Andrew Sachs phone prank scandal. Shennan, who left the BBC to join Channel […]