Month: January 2009

News Group loses marketing director to rival

Marketing Week

News Group Newspapers marketing director Roland Agambar is leaving the company to become chief marketing officer at rival Associated Newspapers. His move comes as parent company News International appoints Jeremy Schwartz. Agambar, who is marketing director across The Sun and News of the World, joins Daily Mail-owner Associated. His responsibilities will be taken on by […]

Jaguar-Land Rover chief in plea for help

Marketing Week

Jaguar-Land Rover chief executive David Smith is calling on the Government to “put oil back into the engine” of automotive companies. He says the UK car industry faces a “double whammy” where “consumers aren’t spending and consumers aren’t lending”. He says that the industry is not asking the Government for a bail-out but is calling […]

Government data confirms UK is in recession

Marketing Week

Government figures have confirmed that the UK is officially in recession for the first time since the early 1990s. The economy shrank at the fastest pace in nearly 30 years in the fourth quarter of last year. The figures confirm that gross domestic product fell by 1.5% in 2008’s final quarter, following on from a […]

Foxy Bingo to launch 10m TV campaign

Marketing Week

Foxy Bingo, the Cashcade Group-owned gaming brand, is launching a 10m TV advertising campaign this month to promote its 1m a month giveaway, its biggest promotion to date. It will also run a red-button interactive game show, The Foxy Bingo Show, on satellite.

Cocktail gains student discount card brief

Marketing Week

National Union of Students Services has appointed Cocktail Marketing to handle its partnership marketing account. Cocktail will work on the 2009/10 NUS Extra card. The agency won the account after pitching against undisclosed agencies. It has been tasked with creating promotional brand partnerships that will reward NUS Extra cardholders with discounts and exclusive offers. The […]

Toyota considers UK job cuts

Marketing Week

Toyota is the latest car manufacturer looking at cutting its workforce. The Japanese car marque says it is considering axing some permanent employees in the UK and USA amid rapidly declining sales. The news comes just days after the manufacturer was named the world’s largest auto maker, overtaking General Motors. Toyota says it is looking […]

Google announces first profits fall

Marketing Week

Google has posted its first fall in profits, but still beat market expectations in the gloomy economic climate. The search engine giant reports its profits for the fourth quarter of the year were down 68% on the same period in 2007, from $1.21bn (£885m) to $382m (£275m). However, overall it increased its revenue by 18% […]

News International appoints chief marketer

Marketing Week

News International has appointed former Sainsbury’s and L’Or蠬 marketing director Jeremy Schwartz as its first chief marketing officer. Schwartz will head the combined News International marketing and sales operations covering brands including The Times and The Sun.

Ogilvy chairman joins Think London board

Marketing Week

Gary Leih, the chairman of Ogilvy Group UK, has been appointed to the board of Think London, the capital’s foreign direct investment agency. He will now work alongside Michael Charlton, chief executive of the not-for-profit public-private partnership.

India tops teetotal league

Marketing Week

India leads the world in the number of people who never drink alcohol, according to a new report by independent research company Datamonitor. The survey of consumers in 15 countries found Brazil has the fewest number of people who abstain. The study, which claims it shows the majority of drinkers “enjoy alcohol in a responsible […]

Government makes PSB committment

Marketing Week

The Government has committed to sustaining public service broadcasting provision “including and beyond the BBC”. Media secretary Andy Burnham (pictured) made the pledge in a speech to the Oxford Media Convention earlier today (January 22). Responding to yesterday’s Ofcom report into the future of public service broadcasting, Burnham said that terrestrial television should continue to […]

Kinetic retains 15m Vodafone account

Marketing Week

Kinetic, the WPP Group-owned outdoor agency, will retain Vodafone’s 15m outdoor media planning and buying account following the appointment of Carat. Its decision to shift its 70m media planning and buying from OMD to Carat was announced this morning (January 22).

Pernod Ricard plugs Chivas gap

Marketing Week

Pernod Ricard has appointed Eric Benoist, currently marketing director of Martell Mumm Perrier-JouŒt, as marketing director for Chivas Brothers. He replaces Martin Riley (pictured), who has been promoted to its top global marketing role. Riley will take over as vice-president of marketing from Jean-Paul Richard, who is retiring from the company after 35 years (MW […]

Sun website tops festive chart

Marketing Week

The Sun was the only online newspaper brand to see website visitors rise in December, according to the latest ABCe figures. It saw a 15.42% rise in visitors to 18,961,552 in December over November. All other sites suffered from the seasonal distractions of the long festive break with the leading newspaper website Guardian.co.uk dropping 12.34% […]

Cadbury launches dancing eyebrow ad

Marketing Week

Cadbury is launching the follow-up to the Gorilla and Dairy Milk Airport Truck TV ads with a new spot featuring children with dancing eyebrows. The ad will screen for the first time after Celebrity Big Brother at 9:45pm tomorrow night (January 23). The execution is the third in the Half Full Productions series from Fallon. […]