Online ad industry welcomes OFT’s study of practices
Marketing WeekThe Office of Fair Trading’s decision to investigate behavioural targeting and online pricing practices could revive consumer confidence, according to industry experts.
Month: October 2009
GNM board restructures to meet new challenges
Marketing WeekGuardian News & Media (GNM) has overhauled its board structure, with current commercial director Adam Freeman stepping up to take overall responsibility for marketing and the financial performance of The Guardian, Observer and guardian.co.uk.
Yahoo! profits from cost cutting strategy
Marketing WeekYahoo! has seen a 244% surge in third quarter profits, with its cost cutting strategy offsetting a revenue drop of 12%.
HP prepares worldwide campaign for printers
Marketing WeekHewlett-Packard is preparing to launch a major marketing campaign to promote its Photosmart range of printers across Europe, the Middle East and Africa.
Prudential undertakes brand push
Marketing WeekThe Prudential is to launch a brand campaign to promote itself as a plain speaking and trustworthy provider of pension advice.
Channel 4 to offer audience targeted ads
Marketing WeekChannel 4 is to enable advertisers to target specific demographics and audience profiles around its online content, following its long-form content deal with YouTube.
Keith Mills’ yachting team hires former O2 marketer
Marketing WeekTeamorigin, the yacht racing team set up by Air Miles founder Sir Keith Mills, has hired former O2 marketer Jon Teeman to secure commercial partnerships for the outfit ahead of the 34th America’s Cup competition.
Online spending at record low
Marketing WeekOnline retail sales in September saw the lowest ever annual growth according to the IMRG Capgemini Index as postal strikes and high street sales dampen sales.
Cadbury results beat expectations
Marketing WeekCadbury, the owner of Dairy Milk, Wispa and Trident brands, has reported “excellent” third quarter results, beating expectations as revenue rose 7%.
Deliver results from letterbox to inbox
Marketing WeekDirect mail is associated mainly with letterboxes, but the latest incarnation of the discipline sees brands driving consumers straight from the doormat to the computer keyboard. By Jo Roberts
ISBA warns Royal Mail it could lose members’ business
Marketing WeekISBA has called on the Royal Mail and union chiefs to settle their differences or risk direct mail members joining other companies in moving business away from the postal service.
Business intelligence programmes not delivering
Marketing WeekUK enterprises are wasting millions of pounds on unsuccessful business intelligence implementations, according to research by data technology company Kognitio.
Perfect Pizza repositions brand
Marketing WeekPerfect Pizza, the pizza delivery chain, is repositioning its brand under the strapline “Mad About Pizza” in a bid to grow market share.
Newspaper retail round up
Marketing WeekA Look at some of the retail stories from the past week… Debenhams, Microsoft, JJB, Sainsbury’s, Burberry, HMV, Tesco, M&S
Is Tesco’s BOGOF Later scheme a scam?
Marketing WeekBuy-one-get-one-free deals appear to be in a Catch 22 situation, and the issue is back on the agenda this week, thanks to Tesco’s latest announcement.