Post-recession behaviour is rarely the same as what precedes the recession. Alan Treadgold, head of retail strategy at advertising agency Leo Burnett gives a few pointers on the new rules and new thinking retailers must apply.
The Coca-Cola Co. has seen profit rise by less than one percent in the third quarter, reporting a stronger performance in emerging markets.
Children’s charity Childline has established a range of digital services to beef up its existing telephone helpline.
Long-serving marketing director for Guardian News & Media (GNM) Marc Sands is to leave the company as part of a board level restructure and his responsibilities will be taken over by current commercial director Adam Freeman.
Mars has appointed former Nestle and Innocent marketer Gareth Helm to the role of UK marketing director for its pet care brands.
Intercontinental Hotels Group is trialling new formats at its Crowne Plaza chain with the aim of repositioning the brand.
Sainsbury’s has teamed up with the Marine Stewardship Council (MSC) to increase consumer understanding about sustainable fishing.
Thomas Cook is to launch a major nationwide push to promote its sponsorship of the London 2012 Olympic Games.
Apple has seen a surge in profit as sales for its iPhones and computers reached a quarterly high.
Publishing group Pearson says advertising revenues at the Financial Times continue to struggle in a “weak” market.
Mirror Group Newspapers is reviewing its media planning and buying account following the recent appointment of marketing director Lorraine Fraser.
BSkyB’s new digital music service Sky Songs will put it up against iTunes and Spotify, but whether it will be able to successfully extend its brand into this arena is uncertain, according to the results of a Marketingweek.co.uk poll.
Charles Worthington intends to promote its new fashion hair styling brand Front Row with an interactive campaign that includes a competition to find a brand ambassador.
Marketing trade body ISBA has called on the Royal Mail and union chiefs to settle their differences or risk direct mail members joining the growing number of companies that have moved business away from the postal service.
Brands must reassess how they approach the teen market as 70% of teenagers don’t trust what brands tell them, according to new research.