John Smith’s extends Grand National sponsorship
Marketing WeekBrewer Scottish & Newcastle is to continue its sponsorship of the Grand National for a further three years when the current agreement expires in 2010.
Month: October 2009
Eyre in line for Channel 4 role
Marketing WeekRichard Eyre, the former chairman of GCap Media, is reported to be on the shortlist for the role of Channel 4 chairman, and will be interviewed for the position this week.
Alcohol body offers advice on digital marketing
Marketing WeekThe Portman Group has published a guide that aims to stop alcohol brands targeting underage consumers or encouraging harmful drinking through their digital marketing.
Govt ad warns of spread of swine flu
Marketing WeekThe Government is launching a campaign to show how easily swine flu can spread.
HTC launches “quietly brilliant” ad campaign
Marketing WeekSmartphone manufacturer HTC has unveiled a global advertising campaign focusing on the brand being “quietly brilliant” and “all about you”.
FSA promotes healthy eating through UKTV show
Marketing WeekThe Food Standards Agency (FSA) is to sponsor UKTV cookery show Family Supercooks and will use its idents to promote healthier eating among families in the UK.
Fresh talks planned to avert mail strikes
Russell ParsonsRoyal Mail bosses and union chiefs are to hold fresh talks today (26 October) in a bid to avert a second wave of strikes planned for later this week.
Barclays scores £82m Premier League deal
Russell ParsonsBarclays has renewed its sponsorship of the Premier League.
BSM targets youth with multichannel campaign
Marketing WeekBSM, the driving school, has launched a multichannel campaign to promote its partnership with the Fiat 500.
Babycham promo to win limited edition glasses
Marketing WeekBabycham, the 50-year old sparkling perry brand, is launching an on-pack promotion to boost sales and brand awareness in the run up to Christmas.
What is the real cost of strike action?
Marketing WeekAs the dust settles on the piles of undelivered mail sitting in sorting offices nationwide following the first of what could be a series of national strikes last week, many have turned their attention to assessing the potential financial cost of the dispute.
We are all data managers now
Marketing WeekSocial networks have increased customers’ awareness of their data and its value, and marketers need to adapt. Caroline Worboys, managing director of marketing solutions at Callcredit Information Group, explains further.
Sky profits up as HD takes off
Marketing WeekBSkyB has reported strong first quarter results as profits rose 9% to £198m in the three months to 30 September, boosted by new customers and demand for high definition services.
Danone sees sales growth in dairy and water brands
Marketing WeekDanone, maker of brands including Actimel and Evian spring water, has seen sales growth in its dairy and bottled water businesses during the third quarter, attributing the upturn to price cuts and advertising activity.
UNICEF launches digital time campaign
Marketing WeekUNICEF, the charity that supports children’s rights, is launching an online campaign based on time zones to connect people with children throughout the world and encourage donations.