Olympic body to launch travel campaign
Olympic chiefs are to launch a campaign asking people to think carefully about their travel plans during the 2012 London Olympic Games to help reduce congestion at busy Olympic venues.
The digital and direct marketing activity will be national and local, targeting sites near Olympic venues, such as London and Weymouth, where the high demand for tickets is likely to put pressure on the local transport infrastructure.
The campaigns will be launched by the Olympic Delivery Authority (ODA), which is responsible for developing and building the new venues and infrastructure for the Games and their use post 2012.
The ODA’s transport division has launched a search for agencies to create the through the line campaigns and handle media buying.
Earlier this week the ODA put £700m of contracts related to goods and services for the event out to tender. It is believed there is still up to £1bn of goods and services work still to be awarded.
