Google must make its newly unveiled Nexus One smartphone stand out from the crowd if it is to replicate the must-have-accessory sentiments associated with the Apple iPhone and iPod range, mobile experts have warned.
Former Green & Black’s marketing director Mark Palmer is investing in apple juice producer Cawston Vale and will take over as its head of marketing.
Marketers are preparing themselves for a challenging 2010 that will continue to see changes in consumer behaviour.
Sensodyne, the GlaxoSmithKline (GSK) owned oral care brand, has appointed former Lowe executive Tom Nester-Smith as director of global communications.
Hachette Filipacchi, the magazine publisher that produces titles including Elle and Psychologies, is launching a loyalty initiative across four of its women’s titles.
EDF Energy is to launch a Superman-themed television and online campaign to promote its Eco 20:20 tariff.
Online retailers will need to focus on customer retention as new media age research has revealed online’s share of overall retail will stall this year.
Marks and Spencer has reported “good Christmas” trading with sales up 2.3% in the three months to Boxing Day.
Comet, the electricals retailer owned by Kesa Electricals has appointed Jam, i-level’s social media unit, to handle its social media account.
The Children’s Mutual, the child trust fund provider, has appointed loyalty and CRM consultancy Uber, to create a virtual brand club for parents and children.
A round up of the retail stories from the week… Threshers, Supermarkets, Ocado, VAT, Selfridges, Shop Direct Group
Retailers seem to have had a fairly good Christmas trading period with John Lewis, Ocado and Shop Direct Group all reporting a strong Christmas performance. But no sooner was Christmas trading over with than retailers faced the tricky issue of the return of higher rate of VAT.
When reviewing ranges, retailers must think about more than just sales data says Danielle Pinnington, managing director of independent shopper behaviour research agency Shoppercentric.
Future, the special-interest media publisher, is launching a superhero themed magazine, called Comic Heroes.
Clearer labelling is the key to a sustainable food production and a healthier nation according to the Government’s new food strategy, Food 2030.