Government food strategy focuses on clear labelling
Marketing WeekClearer labelling is the key to a sustainable food production and a healthier nation, according to the Government’s new food strategy.
Month: January 2010
ASA: Sky’s pain-free digital switchover ad is misleading
Marketing WeekWatchdog says ad implied it necessary to subscribe to Sky Plus to get digital TV.
Tomy creates ‘playground buzz’ around Micro Pets-i
Marketing WeekTomy is to launch a campaign positioning Micro Pets-i as one of the “must have” toys of the year.
Co-op tops charts of fair trade retailers
Marketing WeekThe Co-operative is the brand most associated with fair trade, according to exclusive research carried out for Marketing Week by Lightspeed Research.
First Direct campaign taps into New Year resolutions
Marketing WeekOnline and telephone bank First Direct is targeting customers who want to switch banks in the new year with an integrated campaign promoting its product offers.
Co-op adopts dual branding after Somerfield deal
Marketing WeekCo-operative Group’s multimillion campaign highlights the benefits of acquisition.
Paying Apple for iPhone apps has little appeal
Marketing WeekOnly 36% of respondents to MarketingWeek.co.uk’s latest poll are willing to pay for an iPhone app from Apple’s App Store.
ITV promises to shield kids from product placement
Marketing WeekITV managing director of brand and commercial Rupert Howell has defended proposals for product placement in television programmes andrestated the broadcaster’s intention to handle any such initiatives responsibly.
Agencies face ‘open book’ policy after Aegis ruling
Marketing WeekA German court ruling forcing media network Aegis to reveal how much discount it received for advertising placed on behalf of Danone could force greater transparency from all media agencies, according to industry experts.
Balance of power in global car industry moves east
Marketing WeekWith the US toppled from its position as the world’s leading car manufacturer, how well will the Chinese wear their new crown?
I can see clearly now the economic pain has gone
Marketing WeekA brighter economic outlook will help resolve many of the issues that have cast a shadow over the UK’s media giants
Stuart Smith on online video
Marketing WeekI was intrigued to read (in the Financial Times) that Simon Fuller, founder of 19 Entertainment, intends to pilot his new show not on television but on the internet.
Stay loyal to loyalty
Marketing WeekI write in response to your recent article “Why I’m regaining my faith in the loyalty programme” by Richard Madden (MW 10 December 2009).
The rise of the chief customer officer post
Marketing WeekOur piece about the inevitable rise of the chief customer officer prompted much discussion. Here are some views:
New year, new positive outlook
Marketing WeekWelcome to 2010. It looks like a tough year ahead. Trends and predictions are all very well but anybody can be a futurist. You need something more solid than famous people telling you what they think might happen.