Apple buys mobile ad network Quattro
Marketing WeekApple has purchased mobile ad network Quattro Wireless which counts publishers including CBS, Hachette and Time as clients, according to reports.
Month: January 2010
Brothers Cider becomes O2 partner
Marketing WeekBrothers Cider has signed an exclusive deal with The O2 arena to become the official supplier of pear and flavoured ciders.
Bauer Media restructures senior ad teams
Marketing WeekBauer Media, the publisher of Grazia and FHM has restructured its senior advertising team to “reinforce a cohesive commercial structure” at the media company.
Travelodge appoints Rapier to digital account
Marketing WeekTravelodge has appointed Rapier as its digital marketing agency ahead of an overhaul of the hotel chain’s online operations.
Premier League seeks first official technology partner
Marketing WeekThe Premier League is to expand its sponsorship and partnership programme with the addition of an official technology partner.
Asda makes biggest price cuts in a decade
Marketing WeekAsda has declared a war against “phoney price claims” made by supermarkets and has started what it claims is its biggest price rollback for a decade as it warns rivals the sector risks being tarred with the same negative brush as banks.
Swiftcover marketer promoted to Axa Insurance role
Marketing WeekAxa Insurance has promoted Swiftcover marketer Tina Shortle to the newly created role of marketing director.
Tesco Clubcard firm buys KSS retail
Marketing WeekDunnhumby, the market research company that created Tesco Clubcard, has bought KSS Retail, a US based shopper behaviour tracking firm.
British Library looks for agency for Cultural Olympiad project
Marketing WeekThe British Library is readying its contribution to the London 2012 Cultural Olympiad that runs alongside the London 2012 Olympics and is looking for an agency to develop an accompanying interactive campaign.
HMV set to buy Mama Group
Marketing WeekHMV has become the frontrunner in the bid to take control of live music business Mama Group, after rival bidder SMS Finance, pulled out of the race.
Google to unveil Nexus One mobile
Marketing WeekGoogle is set to reveal its first mobile phone as the company looks to become the leading player in the smartphone market.
Pizza Hut marketing director moves to KFC
Marketing WeekYum! Restaurants has promoted Pizza Hut’s UK marketing director for restaurants, Claudia Nicholls-Magielsen, to the new role of director of new concepts at KFC.
John Lewis reports positive end of year sales
Marketing WeekJohn Lewis has reported record sales for the five weeks to 2 January with sales up 15.8% up on the same period last year.
Kraft revises Cadbury offer
Marketing WeekKraft Foods has revised the terms of its takeover bid for Cadbury increasing its price per share by 60p, though the overall value of the offer is not being increased. Nestlé has also walked away from launching any potential bid for its rival confectioner.
Cadbury ‘stronger’ after Nestlé drops takeover bid
Marketing WeekCadbury ‘stronger’ after Nestlé drops takeover bid