ITV’s chief executive Adam Crozier has questioned the effectiveness of online advertising, saying that while brands investing in digital “might look like they’re being more efficient on paper”, they are not seeing the expected results.
Chief marketing officers are at a turning point. Our profession is changing – the pace of technological change is accelerating and the competitive landscape is exploding in its wake.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
A Tesco ‘Brand Guarantee’ ad that stated customers would “Never pay more” for their branded shop has been banned by the ASA for being ‘misleading’ and ‘unclear’. But while Tesco has since made changes to its print ads it has decided not to alter its price match scheme.
The world’s most effective ad campaigns prove that digital builds business and that social activism sells, according to a new report by Warc.
Apple CEO Tim Cook has gone to war with the US Government over his refusal to help the FBI decrypt a terrorist’s iPhone. In a break from the norm, I’ve decided to be controversial (for me at least) by sitting on the fence and arguing for both sides of the marketing coin when it comes to Cook’s stance.
Lego had “its best year ever” in 2015 with global sales growing by 19%, as the toy company’s push to reach 100 million children worldwide and up its sustainability efforts paid off.
More than a fifth of UK adults are now using ad blockers, showing that the industry still has a job to do in explaining how advertising helps to fund the internet and the consequence to consumers of its increasing use.
Procter & Gamble has overtaken Unilever to take the title of the most effective global advertiser while “breakthrough brands” including Ikea, Heineken and Jaguar owner Tata Group climbed up the rankings.