10 lessons all marketers should take from Direct Line’s brand strategy
Direct Line Group’s brand strategy is best-in-class, as evidenced by its IPA Effectiveness Award win last week. Here’s 10 reasons why marketers should sit up and take note.
Direct Line Group’s brand strategy is best-in-class, as evidenced by its IPA Effectiveness Award win last week. Here’s 10 reasons why marketers should sit up and take note.
In the second in our video series, created in partnership with Thinkbox, we speak to marketers, as well as those outside the industry about why evidence matters in marketing effectiveness, where to find the best learnings and why over-datafication is a challenge.
Both Pepsi and Sky admit they had too many KPIs that made measuring marketing effectiveness almost impossible.
As Facebook and Mark Ritson faced each other on stage at the Festival of Marketing, it became clear the range of challenges facing the social network as it looks to prove its place in the marketing mix and people’s lives.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.