It’s been a bad week for the Coca-Cola Company digitally with offensive Facebook statuses leaving the brand red-faced and its digital agency in peril. Over the weekend, the company was forced to pull an internet promotion for Dr Pepper, after parents accused it of targeting children by using references to a notorious pornographic movie. What’s […]
Bebo is to re-introduce product-placement themed original content on its site, as part of a major revival push.
Coca-Cola has reported a 5% increase in worldwide volume growth for the second quarter of the year, boosted by its World Cup sponsorship and the “Open Happiness” global integrated marketing campaign.
Damage caused to BP’s reputation by the Deepwater Horizon oil spill presents the ultimate challenge for brand recruiters, according to a poll of industry experts.
The Scottish Football Association has signed a four-year sponsorship deal worth £2m with brewers Carling.
Sky and Top Up TV have agreed a deal that will allow Freeview customers to watch Sky Sports 1 and Sky Sports 2.
News that Kraft would trim its global marketing operations following the acquisition of Cadbury may not have surprised most observers. Yet, the news has awoken fears that Kraft’s plans for the British confectionery giant is leading to a “brain drain”. Since rumours of the takeover surfaced late last year, critics have consistently warned that Kraft […]
Shell is looking to boost confidence in the embattled oil industry by focusing on fuel efficiency and positioning the company as a consumer champion in its latest marketing push.
McVitie’s is launching its first ever consumer biscuit collect and reward scheme, called the ’McVitie’s VIP Club’.
Men’s magazine Loaded is to launch its own branded energy shot drink, in a bid to boost its brand presence.
The Food Standards Agency will no longer handle marketing and communications for healthy eating initiatives under plans unveiled by the Government today (20 July).
Virgin Media is unveiling an integrated advertising campaign to promote its Sky Sports HD1 and Sky Sports HD2 offerings.
Kellogg’s is looking to boost sales of its cereal ranges with the re-introduction of its annual “Wake Up To Breakfast” marketing campaign.
Birds Eye Iglo is looking to become Europe’s leading frozen food brand following its €805m (£684m) acquisition of Findus Italy from Unilever yesterday.
The first challenge facing BT Retail’s new marketing director will be to inject fresh energy into the telecoms giant’s multiple offerings, particularly its BT Vision service