Why are brands taking agencies in-house?
Leonie RoderickWith Coty acquiring social content agency Beamly as it gears up to buy beauty brands from P&G, agencies must keep up with client demands in order to survive.
Food and drinks industry rejects calls for tighter sugar marketing
Leonie RoderickThe food and drink industry has rejected calls from Public Health England (PHE) to introduce tighter marketing regulations around sugary products, including the controversial “sugar tax” that would see an increase in the price of high sugar products.
De Beers launches first major social campaign as it looks to drive social purpose
Leonie RoderickDe Beers is launching its first extensive social media campaign, aimed at celebrating and inspiring women as well as making a social difference as it looks to promote its role in supporting women.
Why Coty bought social content agency Beamly
Leonie RoderickCoty’s decision to buy social media agency Beamly comes as it looks to ensure its brands stand out through more personal connections with consumers as it prepares for expansion following its beauty deal with P&G.
Starbucks introduces evening menu to experiential London store
Leonie RoderickStarbucks is opening an experiential store in London that will bring together the brand’s newest tech developments and a bespoke coffee offering, as well as introducing an evening menu complete with beer and wine in the UK for the first time.
Smirnoff looks for relevance among millennials with ‘Electric’ liqueur launch
Leonie RoderickDiageo is launching its Smirnoff Electric range in the UK as it looks to meet changing consumer needs and ensure its brand remains relevant amid growing competition.
How the free-sheet market is outsmarting its paid-for rivals
Leonie RoderickWhile many print brands are struggling to keep their publications going, the free-sheet market seems to be thriving.
BuzzFeed opens up its video platform to UK advertisers
Leonie RoderickBuzzFeed is opening up its branded video content division to UK advertisers. Costa is the first brand to partner up, with an advert set to go live later this week.
Marketers increasingly hiring returning mothers
Leonie RoderickThe marketing industry is more likely to welcome back mothers into the work place than other sectors such as finance and manufacturing, a new study suggests.
License to thrill: brands team up for a James Bond themed ad break
Leonie RoderickBig brands including Sony, Gillette, Heineken and Jaguar Land Rover are teaming up to release a one-off James Bond themed ad break to build momentum for the upcoming blockbuster Spectre.
Who are the fans watching the Rugby World Cup? Profile #4: ‘Rugby WAGs’
Leonie RoderickMarketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
Who are the fans watching the Rugby World Cup? Profile #3: ‘Rugby Elites’
Leonie RoderickMarketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
5 things you need to know this week
Leonie RoderickOver the last seven days M&S launched its new loyalty card, Tesco rolled out its “Brand Guarantee” and Volkswagen’s first marketing push aimed at rebuilding consumer trust hit the national newspapers.
‘The soft drinks industry needs to adopt a more healthy portfolio’ says BSDA president
Leonie RoderickThe soft drinks industry has to adapt and change to produce a more healthy portfolio while allowing customers to make their own decisions, according to the British Soft Drinks Assocation’s president Peter Harding.
Unilever credits beauty and ice cream innovation for Q3 growth
Leonie RoderickUnilever has seen its revenue rise sharply in the third quarter of this year, putting its success down to new innovations and growing its e-commerce business.