UK ads now less likely to appear next to inappropriate content, claims study
Leonie RoderickNegative headlines around ad fraud and brand safety have led the UK ad industry to change its approach to digital advertising, a new report suggests.
Negative headlines around ad fraud and brand safety have led the UK ad industry to change its approach to digital advertising, a new report suggests.
The coffee brand’s first major sustainability campaign aims to change quality perceptions and isn’t “opportunistic”, according to its head marketer.
The beer giant has ambitions to surpass Heineken to become the UK’s biggest brewer, and will be looking to more brand partnerships and responsive marketing to make this happen.
While young marketers are upbeat about opportunities to advance their career, the route to the top is increasingly unclear and the CMO role is not always the most coveted position.
The craft brewer is launching its first above-the-line campaign as it aims to move the brand beyond its craft beer label.
The alcohol behemoth says finding a formula to sell to consumers directly is like “a pot of gold at the end of the rainbow that you need to keep on chasing”.
Coca-Cola says digital transformation and ecommerce are its top priorities, as the fizzy drinks company claims its products are among the fastest selling online.
Online marketplace Trouva, one of Marketing Week’s 100 Disruptive Brands for 2017, is taking on the likes of Amazon by uniting independent boutiques on one ecommerce platform and bringing their unique products to consumers.
The alcohol giant, which invests 60% of its media spend in digital advertising, sees programmatic as a way to improve efficiency and better target consumers.
Everyone from big beer brands to independent brewers is trying to lay claim to craft beer as they look to win ground in the fast-growing category.
The beauty conglomerate has been criticised for its decision to end its contract with activist and trans influencer Munroe Bergdorf – less than 48 hours after announcing the partnership.
The fast food chain has appointed Capgemini and Publicis.Sapient to lead its digital transformation, which could bolster a healthy sense of competition between the two agencies and drive the brand forward.
The frozen food brand insists Captain Birds Eye still remains important to its advertising despite the character being on and off the air over recent years.
The first episode of the Great British Bake Off peaked at 7.7 million viewers, well above the numbers Channel 4 needs to make it a commercial success.
As the Great British Bake Off returns to TV screens, brands including Lyle’s, Lurpak and Dr Oetker are hoping they have the right mix to bake an advertising success.