How BT Sport increased subs despite cutting marketing spend
Matthew ValentineBT Sport combined data with creativity, resulting in a 30% uplift in subscriptions.
BT Sport combined data with creativity, resulting in a 30% uplift in subscriptions.
BT used AI to get to the heart of the nation’s conversation about football.
BT Sport changed its marketing strategy to reflect changes in the competitors it faced.
Brands including John Lewis and Diageo claim personalised products drive sales – and not just at Christmas – but those who judge success by ROI may be missing the point.
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