Female executives are paid less than men according to the Chartered Management Institute’s study released last week, and these findings are echoed in a new report into the market research sector.
Champagne and sparkling wine are seen as high-end items but growth in the sector is on the increase as consumers around the world get a taste for bubbly
The growing trend of dual screening – consumers using devices such as laptops and smartphones while watching TV – is providing new opportunities for brands to increase engagement.
The increasing use of online hotel review sites allows brands to see if their promises live up to customer expectations. A recent survey shows only two brands hit the spot.
New research around the Olympics and Paralympics shows that the largest platform for delivering consumer awareness about sponsors was via TV advertising.
Myles Pinfold of WPA Pinfold describes six steps to effective brand stewardship – critical to the success of organisations large and small.
Despite the lack of trust in high street banks, retailers looking to take market share from the big players and provide financial services for consumers will have to work just as hard to gain their confidence.
Top brands are piggybacking on the brand equity of other companies to overshadow competitors or gain an advantage in the marketplace. But be warned, these campaigns can be very successful or backfire miserably.
Better alignment means mapping the customer journey, assessing company performance, developing values and tracking customer satisfaction, says Matthew Powell of Deep See.
The wide reporting following the London 2012 Olympics lists improvements to public transport, urban regeneration and the boost in sport engagement as the most powerful legacy, but new research shows that the Games have done the most for the perception of big brands and morale.
Premium and more basic brands forming partnerships is a growing trend, appealing to consumers who want to get the best of both the high and low-end, and brands that are aiming to expand their reach
That big dark cloud hanging over young people in Britain hasn’t shifted as research shows the current economic climate makes them less likely to be interested in buying products than those in emerging or growth markets.
The retail experience has become a virtuous cycle that embraces in-store, email, online, mobile and social media. Marketing Week speaks to an industry panel about how to adjust to this new reality in the most imaginative and effective ways
Students make me think of Pot Noodles, cheap booze and Hollyoaks, but as the Beans Group’s inaugural list of the top 100 student brands proves, mainstream household names have taken over.
When looking to forge profitable celebrity partnerships brands cannot rely on instinct alone. Analysing data to discover which stars offer the most social currency is the latest way to decide on a perfect match.