Deliveroo orders double amid brand building push
Michaela JeffersonDeliveroo claims to have increased investment in brand building marketing to “support future growth” and drive awareness, even as the business continues to report a loss.
Deliveroo claims to have increased investment in brand building marketing to “support future growth” and drive awareness, even as the business continues to report a loss.
Research by the Institute finds that on average, brands saw their sales fall 16% after one year without advertising and by 25% after two years.
From Greggs’ return to growth and Domino’s doubling profits to McDonald’s resurrecting the “critical” UK CMO role, catch up on this week’s biggest marketing news.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Switching focus from product to the customer has helped healthcare giant Philips pivot to a digital-first mentality, enabling the business to thrive amid the challenges of Covid-19.
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
The group behind EasyJet, EasyHotel and EasyGym is now looking to compete with the likes of Just Eat and Uber as it launches three new business ventures.
While this month’s GfK research shows rising confidence in personal finances and spending money, expectations for the economy this coming year have once again dipped.
Brands including Mars, KFC and GSK have signed an open letter condemning the “lack of adequate action” taken by Facebook, Instagram, Twitter and Snapchat following the racist abuse suffered by several members of the England squad.
Tesco’s generous ad campaign encouraging customers to support their local pubs won over the public in May, with its distinctiveness and feel-good factor driving affinity and positive buzz.