How one charity is bringing marketing up the business agenda
Molly FlemingHow do you convince people that marketing is not a cost but an investment? Rewilding Britain is using a three-part strategy to win over sceptics.
How do you convince people that marketing is not a cost but an investment? Rewilding Britain is using a three-part strategy to win over sceptics.
McDonald’s is promising to put purpose at the heart of its new marketing strategy as it looks to maximise investment and focus on loyalty.
Coca-Cola is celebrating 100 years of Christmas ads with a campaign encouraging people to be more present that will run alongside its ‘Holidays Are Coming’ messaging.
Walkers is eschewing a TV spot and upping its investment in digital for this year’s Christmas campaign as it argues it is not appropriate to have “a big splash of celebrity” this year.
Nationwide CMO Sara Bennison believes marketers should not focus on being ‘perfect’ but instead be ready to change plans and take risks.
Pizza Hut believes a focus on attribution and ROI can help to make its marketing more effective as it shifts to digital.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
Greenpeace wants to take on the meat industry in the same way it took on fossil fuel companies to create the link between its actions and climate change.
Burger King’s Fernando Machado urges marketers to “hit a nerve” in order to cut through the clutter of advertising.
Brands are taking a more strategic and holistic approach to social and environmental issues, putting pressure on NGOs not to focus on one issue to the exclusion of everything else.
Diageo has added the latest data about Covid-19 with insights and consumer behaviour information to help improve marketing effectiveness during the pandemic.