BBC Broadcast has created a campaign to promote the FA Cup, which features footballers Gianfranco Zola, Ashley Cole, Jamie Redknapp and Emile Heskey. The campaign breaks on December 21 and uses the strapline: ‘It’s giant killing time again. The FA Cup; great drama from the BBC.’
Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO says.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and designing new pack formats, all of which are “driving the business”, says CEO James Quincey.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here