BMP DDB creates Arla TV campaign

BMP DDB has created a &£1m TV campaign to promote Arla Foods’ new Cravendale PurFiltre fresh filtered milk brand.

The commercials feature the strapline: “So good, the cows want it back”. The ads, with media buying through Carat, show a group of real friesian cows disabling a customer’s car, then scaling a building in a window cleaner’s hoist in an attempt to retrieve their Cravendale PurFiltre milk.

Arla Food’s senior brand manager, Claire Huntington says: “Milk is no longer just for tea and coffee, it seems that consumers are rediscovering the pleasure of drinking milk on its own once more.”

To support the campaign, Arla Foods will be distributing money-off coupons to 2 million households around the UK.