Bolloré increases stake in Aegis
Havas chairman Vincent Bolloré has increased his stake in Aegis to just over eight per cent, fuelling speculation he may make a formal bid for control of the media group. Publicis is also in talks with Aegis.
Havas chairman Vincent Bolloré has increased his stake in Aegis to just over eight per cent, fuelling speculation he may make a formal bid for control of the media group. Publicis is also in talks with Aegis.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.