British Olympic Association signs easyNet

Sometimes clever advertising can get you into trouble you didn’t bargain for. Dave Bedford, record-breaking Seventies distance runner, took a dim view of The Number’s cavalier treatment of his image in its famous ‘118 118’ runners campaign and decided to do something about it: complain bitterly. The wrangle has now reached farcical proportions. The advertiser’s […]

GlaxoSmithKline has promoted marketing manager Denis De Yonker to the newly created position of advertising director for Aquafresh, and Sensodyne marketer Jonathan Girling to the post of innovation director for Sensodyne.

Coca-Cola and Pepsi have both confirmed they are looking at launching ‘mid-calorie’ colas in the US to meet demand from health-conscious consumers.