Californian Prune Board hunts agency
The Californian Prune Board is understood to be looking for an agency for its six-figure advertising account. Mustoes, the last agency of record, won the account in 2003 but resigned it shortly after.
The Californian Prune Board is understood to be looking for an agency for its six-figure advertising account. Mustoes, the last agency of record, won the account in 2003 but resigned it shortly after.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.