Carphone Warehouse has the worst customer satisfaction record of all the leading mobile phone retailers, according to a new survey. T-Mobile and O2 topped the poll by JD Power & Associates.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.