Consumer & Market Trends

Iconic footwear retailer Clarks has suffered a sharp drop in profits, but analysts argue that the market-leading brand remains strong and there is value in the name. Matthew Gorman reports

Bread consumption remains stable in terms of penetration, but brands that are perceived to offer a health benefit are taking an increasing slice of the market as the drive to improve our diet continues

The good news is that today’s proliferation of media give marketers a myriad of ways to communicate with consumers. The bad news is that consumers have so much choice in how they receive messages, all too often they choose not to receive a brand’s messages at all. And if they feel that a brand is being too pushy with its marketing, not only do they complain, but thanks to the internet, their complaints can reach an extremely wide audience.

Toblerone is undoubtedly an iconic brand in the confectionery market. But is launching a new variant enough to build the brand without increased marketing support? By Matthew Gorman

The popularity of DIY has fallen severely. Retailers must tailor their services to tempt consumers away from their holidays and back to their tool boxes. By Richard Perks

New customers looking to open savings and deposit accounts now favour quick, online applications. Failure to offer effective online solutions will cost financial institutions dear

The results of this year’s Reader’s Digest Trusted Brands survey are in. Which brands provide the best and most consistent results and keep consumers flocking back? Read on: all will be revealed

A new WPP Group study into consumer trust and corporate reputation shows that consumers are more concerned with product quality and consumer fairness than corporate social responsibility

With its near monopoly on the UK chewing gum market torpedoed by rival Cadbury’s launch of Trident, Rupi Gohlar asks what Wrigley can do to wrest back the initiative from its competitor

DM’s ability to deliver accountability is recognised more and more, so expect massive growth for those companies that get it right , says Hugh Bishop

This book is the first fruit of a joint-venture between Marketing Week and BrandIndex, a subsidiary of the well-known online market research company, YouGov. Why have we got together? Any successful alliance depends upon each partner contributing complementary assets to the endeavour. We at Marketing Week feel that in BrandIndex, marketers will find an invaluable […]

Sponsoring the England football team was the brand’s high-water mark, but if Green Flag can clarify its insurance links, it could be a force to be reckoned with again, says Matthew Gorman

Cinema advertising is seen as an integral part of the cinema-going experience, giving marketers the opportunity to engage with a receptive audience before, during – and even after – blockbuster films

No matter how successful an ad campaign may be, consumer goodwill risks being eroded unless frontline staff have the skills and commitment to become brand ambassadors at the point of sale