Bigger than Sony
Marketing WeekSamsung is the world’s biggest electronics manufacturer, but lacked brand heritage before the Korean giant ramped up its marketing. Robert Lester discovers it is now a serious rival to Sony
Samsung is the world’s biggest electronics manufacturer, but lacked brand heritage before the Korean giant ramped up its marketing. Robert Lester discovers it is now a serious rival to Sony
China is allowing foreign banks to offer services in its domestic market for the first time. However, UK financial houses will need to adapt to unfamiliar consumer habits to stand a chance of success
Research shows that players respond well to ads embedded in games and that brands can even enhance the experience, provided the content is appropriate and tailored to the target audience
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European financial giant Fortis is relatively unknown as a commercial bank in the UK. Grey, recently appointed to handle its global advertising, is expected to put it in the spotlight, says Catherine Turner
Marketers are out of touch with consumer attitudes and behaviours towards sales promotions. Worse still, they appear to be staking investments without sufficient thought or consumer insights
YouTube is awash with films of the eruptive results when Mentos are mixed with Diet Coke. The confectionery company is hoping the surge will be reflected in its UK sales, says John Reynolds
The latest Chartered Institute of Marketing Trends Survey reveals the battle for budget is one factor behind lower levels of optimism, but the technology and telecoms sectors remain in bullish mood
Unable to emerge from Google’s shadow and facing a drop in profits, the Web provider has recruited some experienced hands to try to plot a revival in its fortunes. Nathalie Kilby reports
The growth of online retail opportunities may have altered our shopping habits, but the UK’s high streets remain in rude health as not even wet weather or interest rate rises can stop us spending
Eye tracking technology may produce contradictory results to traditional click-map statistics, but by using new an old usability tools together marketers can gain complete understanding of their users
Budweiser is struggling this side of the Atlantic because of a depressed beer market and the fall from grace of the US image. Can a UK ad agency revive the iconic brand? asks Matthew Gorman
When it comes to theorising what makes a good and bad client-agency relationship, research shows both parties think alike. But when both sides recount real-life experiences, a major divide emerges
ONLINE SHOULD BE INTEGRAL PART OF MIX : There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace. Nathalie Kilby, Associate Editor, Marketing Week
Insights from leading experts on market research. Marketing Week presents eight viewpoint by some of the industry’s most experienced actor. Simon Lidington: The Market Research Society The development of complex consumer insight tools has left many market research teams isolated and disconnected Charlotte Cornish: FDS International Despite all the talk within the industry about […]