Chupa Chups to launch sugar-free lollipop
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.