Chupa Chups to launch sugar-free lollipop
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Chupa Chups, the lollipop brand, is to launch a sugar-free lollipop with added Vitamin C called Cuore di Frutta. The product, which has a chewy centre, will be launched in supermarkets in February.
Atkins Nutritionals, the food division of the Atkins diet business, has appointed Fiona Jefferson as its first dedicated marketer. She joins the company as marketing director from meat-free brand Quorn, where she was brand manager. Jefferson will be responsible for developing the brand’s marketing strategy and increasing its brand awareness. It is understood that Atkins […]
Promote the Diary to the top of a global marketing services group and within an hour the order would have gone out to Mulliner for a flame-red stretch Bentley with integral hot tub and disco lights. You might expect that the people who run these huge companies would let rip a little, too. So it […]
Experian, the global information solutions company, has appointed Gillian Buttree as marketing director and Sophie Sail as head of product management in its marketing services division.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.