Courts shortlists three agencies for ad account pitch
Courts, the furniture retailer, has shortlisted M&C Saatchi, HHCL/Red Cell, TBWA/London and Grey to pitch for its advertising account. Incumbent RPM3 is not repitching.
Courts, the furniture retailer, has shortlisted M&C Saatchi, HHCL/Red Cell, TBWA/London and Grey to pitch for its advertising account. Incumbent RPM3 is not repitching.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.