FIFA to launch clothing range

Footballs world governing body FIFA is to launch its own range of branded clothes.

FIFAFootball’s world governing body FIFA is to launch its own range of branded clothes.

The football association has signed a deal that will see five collections, which will be for men and women, launched in August, from what it calls the “preppy 1904” range to a more youthful trophy range.

The body will work in partnership with brand management company Global Brands Group to develop the clothes, which will include FIFA-branded T-Shirts and Jackets.

The clothing will be available in partnership stores and new official FIFA stores, the first of which opened in Changi airport in Singapore with another planned to open in Paris this September.

Agreements have also been agreed with distributers in five territories including Fireblade in the UK and Total Apparel Group in the US with deals in three further deals pending and six more identified.

The collections will be on show at trade shows over the coming months.


Vauxhall to withdraw from Touring Car Championship

Marketing Week

Vauxhall is pulling out of the British Touring Car Championship as its parent company General Motors continues to struggle through the global financial crisis. The Luton-based manufacturer’s VX Racing will not return to the Championship next year although it will continue to campaign three cars this year and says it is not ruling out returning […]

The Secret Marketer

Marketing Week

It’s time to introduce myself. I am the secret marketer. Each week, I’ll be telling you about the trials and tribulations of doing my job alongside a few impromptu thoughts about our industry. As I have no wish to be added to the ever growing statistics of unemployment out there, I won’t be telling you […]

CIM to offer advice on combating the recession

Marketing Week

The Chartered Institute of Marketing is publishing a paper on Marketing in a Recession to address concerns raised by members representing small and medium-sized enterprises. The paper is being presented to more than 200 marketers on Thursday and aims to reassure and provide practical help on how to meet the challenges of the downturn. One […]


    Leave a comment