Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
All the latest news, analysis and opinion on retail.
The ecommerce giant wants to end shopping queues completely with its latest trial.
The discounter is focusing on “great value and great products” rather than an emotional message this Christmas as it launches its first festive TV ad.
The frozen foods discounter says it made a conscious decision to delay its Christmas ad after customers said the festivities were starting too early.
From Samsung’s exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
The convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
With less than four weeks to go before Christmas, British consumers are moving away from making major purchases.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
Five brands are taking a break from the massive discounts and shopping frenzy this Black Friday to make a social statement.
Despite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
New data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
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Tesco CEO Dave Lewis says his marketing background has helped the supermarket focus on customers and turn around sales.
The German discounter wants the Twitter-based initiative to put “control back into the hands of consumers”.
From festive excitement surrounding the latest Christmas ads to Facebook admitting more measurement errors, here are five marketing stories that mattered this week.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Tesco’s group brand director Michelle McEttrick has ruled herself out of taking up the vacant chief customer officer role.
In a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.
Both discount retailers are growing at their slowest rate since 2011, though still significantly faster than the overall market.
Sainsbury’s Christmas ad is moving from CGI cat Mog to stop-animation puppet Dave, who wants to spend as much time with his family as possible over the festive period.
Kinnerton Confectionary Limited
The German discounter focuses on product quality in Christmas campaign featuring a farmer who is “addicted to turkeys”.
The retailer is hoping to create a more emotional connection with consumers as it debuts Christmas marketing activity it claims is ‘not just a traditional ad campaign but a customer experience campaign’.
From Trump’s marketing victory to M&S’s ad cuts, and on a lighter note John Lewis’s hotly-anticipated Christmas ad, it has been another eventful week in the world of marketing.
Tesco’s brand reputation has been negatively affected after Tesco Bank was targeted by hackers last weekend, which saw cash stolen from 9,000 current account holders.
With British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
With a noticeably lighter creative than last year’s Man on the Moon, John Lewis’s headline Christmas ad features a merry band of bouncing animals.
With a high-octane Christmas ad featuring ice-skating yetis, Argos wants to avoid the sentimental approach of its rivals.