General Motors sells of Subaru stake
General Motors is to sell off its 20 per cent stake in Japanese carmaker Subaru to raise money. The deal is likely to raise $700m (&£398m) for the struggling US-based company.
General Motors is to sell off its 20 per cent stake in Japanese carmaker Subaru to raise money. The deal is likely to raise $700m (&£398m) for the struggling US-based company.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.
Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that many still feel isn’t affordable to them and tackle NHS waiting lists.