Gillette’s attempt to stop Quattro blocked
Gillette’s attempt to stop Wilkinson Sword selling its Quattro four-blade razor, after it alleged that the company had infringed its patents, has been blocked by US courts.
Gillette’s attempt to stop Wilkinson Sword selling its Quattro four-blade razor, after it alleged that the company had infringed its patents, has been blocked by US courts.
Marketing Week, Cognizant and Adobe reveal the full CX50 list of the top 50 CX professionals across five UK industry sectors.
Marketers are often taught there are two ways to orient your business: product and market. But creator-backed brands like Prime are finding a third way: audience-orientation.
Marketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened up marketing to diverse talent.
From winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.