Global licence to develop PC and console games for Transformers brand
Hasbro, the toy maker, has handed video games publisher Activision the global licence (except in Japan) to develop PC and console games for its Transformers brand.
Hasbro, the toy maker, has handed video games publisher Activision the global licence (except in Japan) to develop PC and console games for its Transformers brand.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.