IDM appoints new chairman
The Institute of Direct Marketing has appointed Proximity London chief executive Simon Hall as its new chairman.
The Institute of Direct Marketing has appointed Proximity London chief executive Simon Hall as its new chairman.
Ipswich Town Football Club and its current sponsors TXU Energi have confirmed that from next season the team’s playing shirts will be rebranded with the Powergen logo. The move follows Powergen’s acquisition of TXU Energi.
As clients demand more bang for their buck, agencies are under pressure to discover new markets, create ever more innovative promotions and to evolve to meet clients’ needs, says Steve Hemsley
Time Group has appointed Richard Cooper as assistant marketing manager. Cooper joins from Polyflor, where he was product and market manager.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.