Torin Douglas (MW March 15) makes some good points about the intense competition facing the future of cable television as digital and new satellite services fight for a share of viewers. He paints a grim picture, but misses the one vital element that only cable TV can deliver – truly local television. Terrestrial television is […]
Sega is making the most of Nintendo’s current vulnerability with the launch of a press campaign which is a blatant attack on Nintendo’s much-delayed Ultra-64, now re-branded Nintendo 64. The national press campaign, breaking on April 24, has been devised by McCann-Erickson which denied earlier speculation that Sega was reviewing its 20m pan-European account out […]
The latest scare over ‘mad cow disease’ has sparked public chaos, with sales in free fall as shoppers shun beef. But how can the food industry, led by giants such as Burger King and McDonald’s, regain consumer confidence?
Clark & Taylor has won the 2m account for fashion retailer Etam, with a brief to launch its first advertising campaign.
I read with interest your curious Leader (March 15). “Advertising” is indeed identified by various single-issue pressure groups as “the main culprit”, but they would be wrong.
Household hygiene company Jeyes has shortlisted four agencies for a 4m marketing campaign promoting its best-known brands. The new strategy, focusing marketing spend on core brands, was adopted following the introduction of new management in 1994. It includes a TV ad campaign for Parozone bleach. Although the company declines to name the specific products they […]
After the price war, hostilities have taken a new turn – with a sales promotion slugfest.
People who oppose advertising to children are being swept away on a tide of emotion based on anti-advertising prejudice and ignorance. They are overlooking economic reality. By John Shannon, president of Grey International
A hospitality weekend needs to be carefully planned, and targeted to both delegates – and their partners. James Luckhurst reports
If you’ll excuse the awfulness of a pun that I simply can’t resist, there was something ever so slightly phoney about the supposed collapse of merger negotiations between Cable & Wireless and BT a little over a week ago. Methinks BT has protested too much. While it may have been quite artful to have given […]
It is make or break time for the cable industry. Hit by huge consumer ignorance, bad publicity and a high turnover of subscribers, the major players have been forced to drop their rivalries and launch a 12m campaign to change public opinion.
Fears that the BBC will stop its joint funding of radio industry research may force Rajar to change its research methodology for a second time. The BBC has grown increasingly unhappy following recent attempts to update the system. Rajar executive director Roger Gane now says a decision on how to clarify the current system for […]
UK spirits manufacturers are launching a new sector for ready-mixed drinks with their own brand names. Westbay Distributors is launching a flavoured schnapps product called Metz under the Martini banner. It is understood the brand extension will be launched nationally on TV with a 2m spend through the HHCL Brasserie, an offshoot of Martini agency […]
Pizza Hut’s sixth marketing director in two years is likely to be Gary Haigh, who will be promoted from an internal position in the company. He will replace Stacey Clark who is leaving the company (MW February 8) to join a marketing consultancy with his old colleague, and former Pepsi Cola marketing director northern Europe, […]
Mercedes-Benz UK is believed to have appointed Maher Bird Associates to handle project work worth about 1m. MBA managing director Stephen Maher refused to comment but the agency is thought to have been in talks with Mercedes-Benz for several months. It is unclear whether MBA pitched against other agencies for the business. Mercedes-Benz’ 7m (Register […]