Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
Despite pre-tax losses of over 22m, the City believes there is light at the end of the tunnel for Cordiant. George Pitcher, joint managing director of Luther Pendragon
Vernons launches its first television advertising campaign this week, promoting telephone sales of its pools. The direct response TV campaign, which will be backed by radio ads, will run nationally for two weeks from March 23. The ad, devised by McCann-Erickson Manchester, features a man dressed in scarlet, symbolising the “X” in the Vernons logo. […]
Telecoms giant plans major offensive as cable industry embarks on a ‘make or break’ campaign
Procter & Gamble has split its 20m European fragrance account between Grey and its subsidiary agency, the incumbent The Chelsea Partnership.
If you’ll excuse the awfulness of a pun that I simply can’t resist, there was something ever so slightly phoney about the supposed collapse of merger negotiations between Cable & Wireless and BT a little over a week ago. Methinks BT has protested too much. While it may have been quite artful to have given […]
Levis-Strauss UK announced last month that it was ditching terrestrial TV for its “Washroom” commercial to test alternative media. Just the sort of thing you’d expect from a thrusting company like Levi’s. But what is this? The Diary learns that the ad was in fact rejected by the Broadcast Advertising Clearance Centre last October – […]
Postar, the new research system for the outdoor advertising industry, has come under fire from poster specialists for not providing full audience information for each poster site. The 1.6m research project is to be launched to agencies and advertisers on April 30. Each site will have audience size figures but data on the audience profile […]
Procter & Gamble has split its 20m European fragrance account between Grey and its subsidiary agency, the incumbent The Chelsea Partnership.
TBWA has been dropped from the 2m UK Evian mineral water account, which it has handled for the past ten years. The business has been moved into EURO RSCG Wnek Gosper; the agency handles the brand in France and across the rest of Europe. It is unclear what will happen to the account in the […]
Supermodel Helena Christensen is joining Eva Herzigova as the latest Playtex bra girl. Christensen, who has also signed a second season with the Burton Group for its Dorothy Perkins chain, is being brought in as a familiar supermodel to promote a range of underwired bras for the new Infinity brand. She is currently in Rome […]
Lever Europe’s chief executive officer, John Sharpe, is to become Unilever’s new business group president for Home & Personal Products, Europe. He will control Lever Europe, Personal Products Europe – including Elida Fabergé – and Unipath. Sharpe, who is untainted by the Persil Power fiasco, joined the Lever Europe board last September (MW July 14 […]
Poor cousins of television, with lower budgets than ever, regional stations now face reduced ITV commitment. Nick Higham is the BBC’s media correspondent
Dunlop Slazenger has appointed an international head of marketing to co-ordinate its brands and advertising globally, following the 330m management buyout last week. Philip Jansen, currently the managing director of Dunlop Slazenger’s marketing/commercial departments, will step into the new role of worldwide commercial director. Jansen joined the sports equipment company from Procter & Gamble in […]
Clark & Taylor has won the 2m account for fashion retailer Etam, with a brief to launch its first advertising campaign.