There is a new game in town for media directors. Known as the “Optimedia all-comers salary challenge”, its popularity has really taken off. The rules of the game are fairly simple, you have to be a high profile media director with lots of mentions in the trade press and hopefully the odd big account win. […]
Restrictive legislation is all very well in theory, but in practice, as has been demonstrated by the Loi Sapin’s effects on French media agencies, it can be very bad for business. John Shannon is president of Grey International.
WPP has announced pre-tax profits of 113.7m, up 33 per cent from 85.3m last year. Preliminary results for the year ending December 31, 1995 comfortably exceeded City expectations, which were nearer 109m. WPP chief executive Martin Sorrell is well on the way to collecting his 28m pay package over the next five years, which was […]
Sponsorship can be a great boon for companies looking to enhance their image, but recent cases have highlighted the dangers of being too closely involved in events that go wrong or lead to fatalities.
Anchor Foods is blaming the effects of the Hoover free flights fiasco for a failed promotion which the supermarket chains refused to support. The company wanted to launch the promotion, through which consumers could send off for a 100 holiday voucher, on its Aerosol Dairy Cream next month. National press and point-of-sale advertising was planned […]
Whitbread is planning to ambush the Carlsberg-sponsored Euro 96 football championships with the relaunch of its standard Heineken lager. It will be repackaged, and promoted, with a new advertising campaign. The Heineken initiative is the more audacious because Carlsberg – one of Heineken’s principal competitors – is itself planning to use Euro 96 as the […]
The Daily Telegraph has linked with Carlton’s upmarket drama Kavanagh QC in the first broadsheet newspaper sponsorship of an ITV series. The Telegraph is running an interactive scratchcard game with the sponsorship based on characters in the series. Kavanagh begins next Monday (February 26). TV spot advertising and below-the-line promotions will push the scratchcard from […]
Ogilvy & Mather has won the 1m-plus Severn Trent water company account with a brief to persuade customers to save water in the face of continuing shortages.
Next month it will be two and half years since the cover price of The Times was first cut. In that time, Times Newspapers has first cut prices and then increased them, getting down to a low of 20p for The Times between June 1994 and June 1995. While much was written about The Times’ […]
KP has ditched plans to tie up with the England football team in time for the Euro ’96 championship because of disappointing sales of its Premier League crisps. The company was in talks with the FA to make the Premier League crisp brand the “official crisp of the England team”. But, according to sources, the […]
Advertisers should look beyond simple sponsorship of television programmes, Laser commercial director Paul Chard will tell advertisers and agencies at a presentation in London today (Wednesday). Programme sponsorship currently accounts for about 1.5 per cent of ITV’s total advertising revenue, which last year amounted to 21m in national deals alone. “Sponsorship will mature at about […]
Alliance & Leicester is planning to switch much of its 18m above-the-line budget, through BMP DDB, below-the-line, after appointing a core roster of three direct marketing agencies.
A period of upheaval at the National Magazine Company is followed by a fall in sales figures.
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The Telegraph is reconsidering its plans to launch a service for readers to buy Tessas and PEPs off the page, in the face of advertiser opposition. “If you buy through The Telegraph it will repatriate two per cent of the commission that the financial services companies would normally keep,” says Len Sanderson, deputy managing director […]