Lighthouse Communications appoints Matthew Wheeler
Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.
Lighthouse Communications, the sponsorship agency, has appointed former worldwide managing director of Octagon, Matthew Wheeler, as its chairman.
Clemmow Hornby Inge, DFGW and Fallon are on the shortlist for BT’s third ‘ideas’ agency. The successful agency will work alongside incumbents St Luke’s and Abbott Mead Vickers.BBDO.
Total Media has been appointed to handle the £250,000 French Motorail account. The motor-rail service runs from Calais to the south of France.
Camelot is launching the National Lottery on the internet this week in an attempt to revive falling sales. From Friday, consumers will be able to buy Instant Win games and scratchcards online. The main lottery draw, Lotto, and the new daily game, which begins in September, will both be available online by the end of […]
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.