Pepsi X
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
PepsiCo has chosen the Netherlands as the first territory to market Pepsi X, a cola variant with extra caffeine.
The Daily Telegraph is launching an £8m television branding campaign this weekend to accompany editorial changes, including a new masthead, a 32-page Saturday Arts Plus supplement, and changes to Saturday’s Telegraph Magazine.
BBDO New York has launched BBDO Health Work, a division within BBDO dedicated to direct-to-consumer advertising for healthcare brands.
The major ice cream manufacturers are desperate to revive the impulse market, but they must innovate to compete with supermarket value packs, poor summers and outlets such as McDonald’s, writes Gemma Charles Ice cream manufacturers have been racking their brains to whip up interest in the flagging impulse market. The extension of confectionery countlines into […]
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
We arm you with all the numbers you need to tackle the week ahead.
Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.