PHD appointed to handle media planning and buying for Mind
PHD has been appointed to handle media planning and buying for mental health charity Mind. There was no incumbent on the account.
PHD has been appointed to handle media planning and buying for mental health charity Mind. There was no incumbent on the account.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.
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Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market.
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