Premier to review media accounts for all brands

Premier International Foods is set to review the media accounts for all its brands, including Typhoo Tea, Cadbury’s Highlights and Toppers, HP Beans, Chivers marmalade and Hartley’s jam.

BBJ currently handles the media buying and planning accounts for most of Premier’s brands, which together spend &£6m on advertising.

A review of Premier’s creative roster is already under way following the appointment of Ivor Harrison as group marketing director earlier this year.

Harrison was appointed following the departure of Andrew Baker, who left to join the international marketing department at Cadbury. Harrison was previously business development director at drinks company Cott Beverages, a North American company which launched energy cola brand Edge last year.

It is understood that Harrison will review the media accounts once the new creative roster is decided.

The roster is expected to be finalised in the next few weeks. The review was called following Mother’s decision to resign the &£3.5m Typhoo Tea account following “differences of opinion” over the future direction of the ads.

The pitch was set to include Delaney Lund Knox Warren & Partners, the incumbent on Cadbury’s Highlights, and Willox Ambler Rodford Law, the incumbent on HP Beans and Smash. Two other agencies were also believed to be involved. The account for Lloyd Grossman sauces is staying with Communications Plus.


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