Value of world’s biggest brands drops by 20%
Molly InnesApple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
Apple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
Experienced FMCG leader and former marketer, Carlos Abrams-Rivera will take over as CEO of Kraft Heinz in January.
We arm you with all the numbers you need to tackle the week ahead.
After a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The latest All In Census of marketing and advertising professionals reveals signs of progress on creating an inclusive industry, but there are still issues that need to be addressed.
M&S is outperforming its high street rivals across all key brand health metrics, according to data from YouGov BrandIndex.
Cadbury has increased its brand value by 47.6% compared to 2022, entering into the top 20 most valuable global food brands.
Ottokar Rosenberger has always put smaller firms with bigger challenges first as he plotted his route to the C-suite. Now a CEO, he believes most marketers are well-placed for the demands of the boardroom.
Weetabix’s marketing lead Francesca Theokli on why a breakfast cereal sponsoring football makes more sense than you’d think – and why marketers hold the key to navigating the economic downturn.
Bud Light’s brand health plummeted following the controversy surrounding its partnership with a transgender influencer, with consumers across the board now looking at the brand unfavourably.
Since spending £2m on its brand relaunch in May, Pets at Home’s growth is “encouraging”, says its CEO Lyssa McGowan.
Kraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
The latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
Following a split between its US-based cereal business and global snacking organisation, Kellogg Company is negotiating a new brand architecture.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
McVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.
From a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
Consumers are increasingly looking around for the best price, with 52.9% willing to switch brands if they can save money.
Digital ad spend continues to grow, recording a 5% rise in the first half of the year, with digital video accounting for the strongest growth.