Marketers lament lack of data capability in measuring effectiveness
Molly InnesA quarter of marketers responding to Marketing Week’s Language of Effectiveness Survey say a lack of data capability is holding back their effectiveness efforts.
A quarter of marketers responding to Marketing Week’s Language of Effectiveness Survey say a lack of data capability is holding back their effectiveness efforts.
Marketing Week’s exclusive Language of Effectiveness Survey reveals almost 7% of brands aren’t measuring marketing effectiveness at all, while nearly half of marketers believe their CEO is “too focused” on ROI.
Asos’s CEO is confident the brand can turnaround its losses in the long-term, as it sets sight on marketing activity that drives profitable returns.
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but the divided American market shows why purpose doesn’t equal profit.
The latest All In Census of marketing and advertising professionals reveals signs of progress on creating an inclusive industry, but there are still issues that need to be addressed.
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Poor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
More of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
Despite sales rising 4.8% over the festive period, Next fears cost of living pressures could dampen consumer demand in 2023.
Boots enjoyed its biggest day for online sales on Black Friday, with ecommerce driving 23% of sales in November.
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Having branded the company’s focus on purpose “ludicrous” in 2022, fund manager Terry Smith has again accused Unilever of “virtue signalling”.
With UK sales down 8%, the ecommerce giant says it is “optimising marketing spend” and culling unprofitable brands in a bid to make £300m in savings.
CEO Stuart Machin also praised the “outstanding performance” delivered by the clothing and home team, which grew its market share to its highest since 2015.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.